They're the most robust ESP on the market, and you shouldn't use anything else. They make it easy to grow your audience with pop-up forms that can be integrated on your website, or separately, and make it a good point to stick to industry regulations. Aside from that, their pre-fab templates help you get you to market quickly, amazing analytics, integrations and flexibility, and incredible resources to help you learn and become an ESP pro. I have that much confidence in the reliability and usability of Mailchimp. I've brought many new customers to them over the years by recommending them to my own clients. My experience has been great and consistently delivers for over 20 years now as I work in email marketing on a daily basis. And I think they may be almost done with these complete redesigns in adding functionality to their system. The dashboard and menus can literally be completely changed on you from one day to the next. Can't recommend them highly enough.Īs they are investing in the platform, there have been many usability and design changes that have come with these improvements. They've added features that have helped make my job more of a one-system stop which has been a positive impact on my workflow. Plus, Mailchimp's deliverability rate has never been matched.Īs times have changed, and so has email marketing, Mailchimp continues investing in their platform to make the work of email marketing more integrated into other platforms like social media, eCommerce and more systems. Most are cumbersome and offered little in the way of being able to design stunning emails that captured attention in the inbox. I have clients that were using other systems before working with me. I discovered Mailchimp early on during that time and have been using it every since. I've been working in email marketing for over 20 years at this point.
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